Blogging should be consistent and done well
Think of your website and blog as the home base of your business. While the social networks and email newsletters are where your network discovers your great content, your website is where they will click back to and read more information about your business and featured property listings. Blogging is great for real estate professionals because this is where you will post great content that people in your community care about.
Think about it: As a real estate professional, you are always being asked for referrals, whether it be for a mortgage lender, remodeling company or appraiser. What better way to share your referral network than by posting it online to your clients. There is a strategic method in doing so. We strongly suggest writing a list of local topics your network would be interested in, and then begin from there. One topic to build upon is
We strongly suggest writing a list of local topics your network would be interested in, and then begin from there. One strong topic to build upon is community. If you’re going to begin blogging, then start building your sense of community online. Share information on your top favorite restaurants to visit on Thanksgiving, local florists on Valentines Day, or local arts and culture events around town. Promoting your community will directly promote yourself.
How? When your audience finds your blog posts, then find you. And they also find your property listings as well.
If you’re looking for a virtual assistant to help you with blogging, schedule a phone call with us below.