Social media is the engine that drives leads to your website
Social media marketing creates social proof. What is social proof? Social proof is social influence. Here why it’s important:
Social Proof allows you to influence your audience in a way that shows them you know what you’re talking about. As a real estate professional, one of your obligations is to gain trust from your clients. Your clients want to know that the agent they’re working with knows what he or she is doing. By working towards growing your social media influence (social media following) you are showing your clients that you know what you’re talking about. In other words, you know marketing.
Isn’t marketing a key skill set to have as an agent? Think about it: Would a potential client want an agent with 178 LinkedIn connections, 40 Twitter followers and an inactive Facebook page? Or would they go with the agent with 500+ LinkedIn connection, 15K Twitter followers and 5000 Facebook fans?
We’re guessing you know that answer to that. Just in case, it’s the latter.
Clients want to know that their agent is well-connected with a large referral network. Most of all, that he or she understands good marketing.
If you’re looking for a virtual assistant to help you with social media management, schedule a phone call with us below.