Your real estate website design is as important as the houses you list. A well-designed, user-friendly website with lots of features will increase traffic to your website and give you a chance to engage more customers with your great listings. Here are some important things to keep in mind when designing your real estate website.
Design For Functionality
Nothing is more frustrating that trying to navigate a confusing site. Add to that a slow load time, low-quality design, and clunky pop-ups and people will immediately navigate away from your site, losing you the chance to engage with potential customers. Site functionality is key to visitor retention and repeat engagement. Start by making sure that your website is hosted by a good company that offers fast and reliable service. Then layout your site so every feature is easy to find with menu bars, one-click buttons, and drop down menus.
Make A Great First Impression
The welcome page of your real estate license is where you will make your first impression. Feature a bold, image-based design that showcases the regional areas you service, the premiere listings, and an easy way to contact you. Keep your front page design clean and uncluttered and representative of your unique brand.
Optimize For Photography
Selling real estate online is a visual game. Today’s buyers will scroll through hundreds of photos of potential properties before ever contacting a real estate agent. So the best way to sell is to make sure your website is optimized to display photography. Make sure you have enough site storage space to upload high-quality, full file size images. For the best results upload your photos as jpegs. Also, always lead with your photos to grab a potential client’s attention. Finally, use your photo descriptions and tags wisely so they help improve your ranking on the search engine.
Integrate Visitor Registration
Website visitor registration is the best way to build your email list to promote your listings. Visitors who opt-in to your website, want to hear from you. Make sure you include easy ways for the visitors to your website to sign up for weekly mailing lists, updates on the houses they are interested in, or ways they can follow you on social media. Once you have built an email list make sure to keep in contact with these customers regularly to keep the conversation going.
Offer Informative Content
Content is your best tool to make sure that you rank high on search engine results, establish your brand as a subject matter expert, and engage and attract new customers. When you are designing your real estate site, make sure to include an area where you can post blogs, share articles, and provide updated, regular information to your audience.
If you build a great website from the ground up, you’ll be able to expand your brand presence online, drive more traffic, and increase your sales. Following these simple design tips will give you an edge and help you build a beautiful and user-friendly website.