We have a few questions for you:
Are You Too Busy To Supervise And Train Someone In-House?
One of the many benefits of hiring a consultant to manage your online marketing is that there is low-risk involved. Often times, agents spend many hours training and supervising a marketing associate, only to find that they ultimately move on to another job. This problem won’t happen when you outsource your marketing work to an independent consultant.
BONUS: There’s not added cost of what you would pay an employee, such as a salary with benefits!
Does Your Social Media Drive Your Marketing Strategy?
Sure, you have a Facebook and Twitter page, but does it all point to the same place? Are you publishing content on a consistent basis? Many times, agents secure all the appropriate social media handles for their businesses, yet they don’t create an itemized list of what to publish where. For example, what kind of content is more shareable on on LinkedIn versus Facebook? If you don’t know the answers to these questions, then that’s where I come in.
How Can Consistent Email Newsletters Generate Referrals and Leads?
I’ve had many real estate clients throughout my career, and they all agreed that email newsletters were important for their business. The difference between these clients is that they each have a different philosophy when it came to the timing of sending out email newsletters. In short, each agent had their own response to “How much is too much?” when it comes to publishing email newsletters. At the end of the day, all that matters is the numbers of sales and referrals. And guess what? The agent that made an effort to publish email newsletters on a consistent basis made more revenue in sales. This agent was also more popular, and had a wider network.
Relationship management is important, especially nowadays as buyers and sellers are inundated with real estate agents looking to connect online and offline. So how do you stand out? What’s your unique approach?
Here’s the short answer: Sharing information and staying in touch. Email newsletters are the best means of doing just that.
Do you use LinkedIn consistently, effectively, and strategically as part of your marketing?
Many agents tend to underutilize the promotional tools that LinkedIn offers. After all, it is the “unofficial” social media site for professionals, right? Many just skip ahead and focus on Facebook or Twitter. And that’s a big mistake.
Think about it: What could be more targeted than a network of ambitious professionals to promote your agency and market your properties to?
I can help you publish unique content to targeted groups, while building on network. The more focus on LinkedIn, the bigger your network gets--both offline and online.